Director Brand & Marketing – Badrutt’s Palace Hotel

Badrutt’s Palace Hotel (St. Moritz, Graubünden) sucht: Director Brand & Marketing.

Sales & Marketing

Badrutt's Palace Hotel

Director of Brand & Marketing (m/f/d)

ONLINE BEWERBEN

Your key responsibilities

As Director of Brand & Marketing, you will have overall responsibility for the Badrutt's Palace brand and marketing across all touchpoints, including the hotel, restaurants, bars, spa, retail, and events.

You will continuously evolve the brand positioning, identity, tone of voice, and visual expression, ensuring a consistent and exceptional brand experience.

Leading the Brand & Marketing team, you will foster a culture of brand excellence, cultural awareness, and creativity.

The brand's entire digital ecosystem—including website experience, social media, content, paid media, and SEO/GEO/SEM—will be under your strategic direction.

You will further develop the hotel's distinctive social media and content strategy, placing cultural relevance and a clearly defined luxury brand code at the heart of every initiative.

As the owner of the CRM strategy, you will strengthen guest relationships, drive loyalty, and create long-term value across the luxury guest journey.